Daily Archives: July 13, 2017

4 Content Marketing Innovations You Need to Know About

Content marketing is a great way to reach your audience and to get across what your business is about. Many consumers like to be more personally and directly involved with businesses and products that they use. This is why you need a good content strategy.

Speak to your audience – Content is the key to reaching your audience and getting them engaged with your business. More important, however, is that your content resonates with your audience. It is futile writing about politics if your audience wants light comedy or feel-good stories. Create a Tumblr blog or get an Instagram account and post pictures, quotes, and other content that your audience will enjoy.

Have a separate customer service account – Your presence on social media is important, but it can get bogged down by a lot of queries, compliments, complaints, comments, etc. Big companies like Nike have overcome this problem by creating a separate social media account for customer service. They are quick to respond and offer great online service without slowing down their other accounts or website interaction.

Educate and empower your audience – Readers are more likely to interact with content that can teach them something, change their lives, or empower them to be stronger or better at something. If your business can do this through its content on social media, you will gain many customers, reach your audience, and make them stay.

Quality over quantity – Because you need to have a steady and regular flow of content on social media, this can be a difficult concept. However, it is very important. A few good quality pictures, infographics, articles, etc. is worth way more than a whole lot of poor or mediocre quality ones. Rather go for excellence on a realistic basis than garbage on a constant basis.

By using these new and innovative strategies, you can make your business much stronger and more solid. These strategies will help your business grow online and help you reach your goals.


4 Innovative Social Media Strategies to Take Your Marketing to the Next Level

Marketing on social media is the most cost-effective and easiest way to reach your customers and to learn more about them. Social media marketing should definitely be a part of your digital marketing strategy. If you are not yet incorporating the strategies below, the time is now.

Content Creation

This is a very important part of social media marketing. You must have good quality, interesting, relevant, and correct content when advertising on social media. You should also have a good content strategy as it is necessary to regularly be active on social media to meet your goals and reach your audience. If your content is engaging and interesting, you will find a lot more interest in your business.


When it comes to posting content on social media, timing is everything. You can find guidelines online and in specific social media groups regarding the best times to post your advertisements and other content. It is no use spending time and effort on a post that no-one will see because they are at work and not on social media. You can start with the local guidelines, but you know your customers better than anyone and should soon be able to judge the perfect time for posting.


Avoid just posting on social media for the sake of it. This type of marketing is much more effective when you interact with your audience. Create content that has a call to action or makes them talk about it or respond to it. When you get the audience involved and talking, you automatically create better SEO results without spending a cent.

Flash Promotions

Flash promotions are great to create awareness and stir up new interest in your business. They should be time-limited and you can also limit them to specific users, for example, people who comment on a specific platform or who visits the store within a specific period of time.

These 4 strategies are important to keep in mind. Make sure that your digital marketing strategy includes social media – that is where you will reach the world.


6 Tips for Making Your Marketing Campaign a Success

The best marketing campaigns include both traditional and digital marketing strategies. Without a good digital component in your marketing, you may experience some trouble. More and more people are turning to online and other electronic advertising instead of newspapers, etc. Being online and digital is the best way to make sure your business keeps running and improving. We have gathered a few helpful tips to help you with your marketing strategy.

Familiarize yourself with different advertising formats. Google, Yahoo! And Bing all have different rules and formats when it comes to advertising. Make sure you are familiar with all of them before running your advertisements.

Update your website. If your website is more than 5 years old, it is time for an update. Not only are there so many better features and options today, but the requirements for performing well on search engines have changed. You should get a professional to help you update and add in all the things that will take your website to the next level.

Use good grammar. Yes, it is important that your content for advertisements and other methods are well-written and grammatically correct. This way you ensure that everyone can understand what you’re saying and they will have a good impression of you.

Become mobile friendly. If you have a website, it is very important to make it mobile-friendly. Worldwide statistics show that more than 60% of Internet browsing happens through mobile devices. It is definitely in your best interest to make your website mobile-friendly.

Use strong calls to action. I f your advertisement requires customers to call you, get a voucher, win a car, etc., you need to make the call for action clear and strong. There should be no doubt about what the customer is supposed to do and how they must do it.

Improve your SEO. Start a blog, use backlinks, create great content regularly, become an expert in your field, and use keywords. There is so much more needed for good SEO today, that you may need to call in the professionals.

Digital marketing is the way to the future. If you want to be successful and have a thriving business, you need to make changes to your marketing strategy.